Website Refresh for Select Buick.com Pages
In March 2024, Buick underwent a significant visual identity refresh focusing on elegance, breathability, and modernity. Inspired by these design principles and keeping with updated brad standards, I developed a new UI for multiple pages on buick.com. The updated platform now stands as a best-in-class example, effectively conveying the brand's evolution and offering a user-friendly experience for visitors.
Agency –
Client –
Team –
UI Design: Joe Anstett
ACDs: Chelsey Shir-Shekar & Candice Pollock
Creative Director: Elizabeth Gersabeck