Website Refresh for Select Buick.com Pages

In March 2024, Buick underwent a significant visual identity refresh focusing on elegance, breathability, and modernity. Inspired by these design principles and keeping with updated brad standards, I developed a new UI for multiple pages on buick.com. The updated platform now stands as a best-in-class example, effectively conveying the brand's evolution and offering a user-friendly experience for visitors.

Agency –

MRM

Client –

Buick

Team –

UI Design: Joe Anstett

ACDs: Chelsey Shir-Shekar & Candice Pollock

Creative Director: Elizabeth Gersabeck

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