Digital Catalog & Dealer Coms for Buick & GMC

With the increasing preference for online shopping and virtual experience, it is crucial for Buick and GMC to have digital catalogs that can provide customers with a comprehensive and interactive overview of their vehicles. Despite this, many dealers still prefer physical handouts and pamphlets for customers to take home and make notes on. This project showcases how both media can be effectively used together to enhance the customer experience.