Branding, Tradeshow and Product Design for a Greeting Card Company
Avanti greeting cards have established themselves as The Global Humor Brand, offering a distinctive and unforgettable experience. They provide a comical and enjoyable way to stay connected with your loved ones through the universal language of laughter.
Client –
Team –
Designers: Joe Anstett, Karla Ginzinger
Illustrators: Barry Borchardt, Adam Hayse, Ian Phillips, Andy Smith
Design Manager: Beth Hunwick
Creative Director: David Laubach
Avanti LIVE
The Avanti LIVE served as a permanent showroom for Avanti within the AmericasMart in Atlanta, intended specifically for tradeshows. Its design was aimed at providing an immersive and interactive experience, enabling prospective retailers to get a firsthand encounter with the brand's comical products.
Avanti Rebrands
During my time at Avanti, I proposed several visual identity and logo concepts with the goal of creating a fresh, modern, and memorable brand image that reflects the whimsical nature of the company.
